Young adults brainstorming ideas around a table.Budweiser is launching the Tackle Impossible Road Safety Challenge, calling on young adults to create smart innovations that help stop preventable drinking and driving related crashes.

The initiative aims to ignite the entrepreneurial spirit of young adults to tackle global road safety and help find solutions that champion designated driving.

“Budweiser believes in a world where everyone is free to follow the life of their dreams,” says Andrew Oosterhuis, Director of Marketing, Budweiser Canada. “Whether it’s in a car, on a bicycle, or on foot – every road we choose should be open and safe.”

Participants will gather from January 29-31 at the BrainStation headquarters in Toronto for a hackathon experience.

“We know Millennials are passionate about making a difference in the world. Budweiser is equipping enterprising young adults with the encouragement, access and know-how they need to collaborate on road safety innovations. Ultimately, we can have the biggest impact on this global issue if we all work together,” said Oosterhuis.

The grand prize winning team will receive $5,000 cash prize to be divided equally among the team, six weeks of mentorship and idea refinement and $25,000 in seed funding to fully develop their idea, working towards an all expenses paid trip to Austin, Texas for SXSW 2016 where they will showcase their idea to a group of innovative thinkers.

Source: Techvibes