On Tuesday, November 24, 2015, Peel Regional Police and Coca-Cola Canada held a press conference at Peel Regional Police Headquarters to announce that Coca-Cola Canada was providing an incentive and a thank-you to drivers remaining sober this holiday season.

Deputy Chief Brian Adams was in attendance to receive coupons from John Stiefelmeyer, Vice President of Field Sales for Refreshments Canada. The coupons are for a free 12-pack of 355 ml. Coca-Cola sparkling beverages. They will be handed out to drivers who are stopped by the Peel Regional Police during the Festive R.I.D.E. campaign and are found to be driving sober. There are only a limited number of coupons and they will be distributed randomly throughout the Festive R.I.D.E. Program.

Deputy Chief Adams stated that, “Impaired driving is one of the leading causes of criminal death in Canada. People are seriously injured or dying in our community and across the country because some drivers are not getting the message that impaired driving kills. Fortunately, most good drivers understand the importance of driving sober. We appreciate and value partnerships such as this one with Coca-Cola Canada that will provide our officers an opportunity to thank drivers for driving sober, while providing Peel Regional Police the opportunity to reinforce the importance of staying sober behind the wheel. I would like to thank Mr. Stiefelmeyer and Coca-Cola Canada for their contribution towards Reducing Impaired Driving Everywhere and for partnering with Peel Regional Police and our commitment to A Safer Community Together”.

John Stiefelmeyer, Vice President of Field Sales for Coca-Cola Refreshments Canada stated, “Coca-Cola is pleased to donate hundreds of coupons for our beverages to Peel Regional Police. With one of the largest manufacturing facilities located in the region, supporting and encouraging safe driving in Brampton is very important to us. Like everyone in Brampton, we care about the community and, through our partnership with Peel Regional Police, we are stepping up to keep Brampton streets safe.”

Source: Peel Regional Police